Alright, so a little insight (and testing the new platform) for the latest video that dropped today. If you haven't seen it, you can watch it here: https://youtu.be/cBw3s9fsjXo

But if you have seen it, I want to share some advice I never explicitly stated during the video: your book is not your brand.

I talked about things that need to be done in order to establish yourself as an author, but all of those things add up to the fact that YOU, the author, are your brand and not your books. And that's an easy mistake to make, especially with your first book. I know I made it lol. My first book, Keeping Promises with a romance novella and my whole aesthetic for a while was pink and purple — and if you know me, you know I can't stand pink 😂 but it was 2019 and I still had a lot to learn!

Which is why I'm sharing this with you guys now. There will always be another book, project, color scheme in the works. So, when you're making decisions on how to brand yourself for your website, your socials, your newsletter, center yourself and not your latest project — because your latest project will change! If you don't believe me, take a look at my books. They're all wildly different color schemes, and there's no way I could alter my brand every time I released a book. It would be CHAOS. 

That said, I wanted to take a minute and be clear about this. I wish someone had flat-out told me that when I first started out. That said, y'all are grown (or grown enough to be in this corner of the internet!) so take what I said with a grain of salt. And, if you have specific marketing questions, drop them in the comments! I'm here to support y'all in your author journeys 🥰

✌🏾Chelsea (C. M. Lockhart)